NICE Journal of Business
(ISSN: 0973-449X)
Shobhit University, Meerut

About Shobhit University

Shobhit University, notified by the Government of India as a Deemed to be University, under Section 3 of the University Grants Commission Act, 1956, was envisaged and inspired by Babu Vijendra Kumar ji, an eminent agriculturist and social worker from Gangoh (Saharanpur) of U.P. Shobhit University is a NAAC-accredited research-intensive University that shares the values of high-quality teaching within an environment of internationally competitive research. The University seeks to go beyond the established standards to nurture technocrats and prospective managers that have a global vision and insight in their chosen field.

School of Business Studies

School of Business Studies (SBS) is an integral part of Shobhit University, Meerut. It has inherited the academic legacy of the NICE Management College (established in 1995), and together with autonomy in curriculum-designing and flexibility for foreign collaborations, through academic exchange, and credit-transfer mechanism, and increased institution-industry interface. The SBS offers MBA programme with several specialisations, including marketing, finance, human resource management, production and operations management, and insurance and risk management. It also offers M.Phil. and Ph.D. programmes in management.