NICE Journal of Business
(ISSN: 0973-449X)
Shobhit University, Meerut

Editor’s Desk

I feel privileged in placing before the readers the new issue (Volume 11, Numbers 1& 2: January-December 2016) of NICE Journal of Business. The response from the contributors and the readers to the earlier issues of the journal has been overwhelming.

With each issue of the journal, we bring to you the latest and authoritative insights into the fascinating world of business. The issue contains a panorama of research papers on topics of current interest in business.

In this issue, we have put together two perspectives and eight research papers, reflecting diverse interests in the field of business. The research papers pertain to the major areas of marketing, banking and finance, organisation behaviour, human resource management, entrepreneurship, information and communication technology and higher education. The two perspectives pertain to the new Tax system in the garb of the Goods and Service Tax and public governance After a prolonged debate inside and outside Parliament, the Goods and Services Tax (GST) has become a reality. However, the transitional problems associated with the implementation of the new tax system cannot be ruled out. Prof. S.K.Singh analyses the current scenario and status of the GST and foresees the challenges likely to be faced by this revolutionary tax system proposed to be incremented in India., w.e.f. April 1, 2017.

Prof. Pikay Richardson observes that an improved quality of life derives from the economic growth, which, in turn, derives from the good governance and effective leadership. He argues a line of causation that starts with effective leadership, which is the bedrock of a good governance regime, which leads to economic progress and eventually to a better quality of life. Governance in a country can be broken into public and corporate governance. Here, he highlights the role of public governance in the national development and improving the quality of life.

Children's attitude towards TV ads not only determine their purchase behavior but also other behavioural influences that ads have on them. Dr. Amardeep Kaur Ahluwalia and Prof. Raghbir Singh identify gender-wise factors affecting children's attitude towards TV ads. The factor structure and the relative importance assigned by boys and girls to various dimensions of TV ads are found to be different.

Prof. Hardeep Chahal and Ms. Rupa Mahajan examine the role of Organisational Citizenship Behaviour (OCB) and Service-dominant Logic (SDL) competencies in value-creation in higher-education institutions. With a sample of 55 officers of the University of Jammu and the Guru Nanak Dev University, Amritsar, they discover that the SDB contributes more to value- creation than the OCB.

Ms. Sugandha Verma and Dr. T.S. Tomar examine the influence of personal characteristics on the work-life balance (WLB) of women employees in the banking sector by using simple linear regression model. They observe the significant influence and predictability of the personal characteristics on the WLB of women employees.

Based on a sample of women entrepreneurship from small and medium enterprises in Ahmedabad city, the study conducted by Dr. Gurjeet Kaur and Ms. Stanzin Mantok reveals the relevance of financial capital and experience play an important role in promoting women entrepreneurship, which has a positive effect on women empowerment.

Prof. Shamsher Singh assesses the consumer perception of various attributes of modern retail stores in Delhi and finds how retail store attributes influence consumers' perception on major store attributes including price, variety, quality of products, in-store services, shopping convenience and ambience, and how the demographic factors affects the operation of these stores. He brings out valuable information for decision-makers of retail stores, so they can improve their marketing efforts and boost their sales.

On-line banking services have gained popularity in recent days. Prof. Shweta Anand and Dr. Deepika Saxena assess the impact of customer occupation on their awareness, and frequency of usage of on-line banking. Based on the data collected from 750 bank customers, their study reveals that the customer's occupation has a significant impact on all these aspects.

Dr. Vaishali and Prof. R C Dangwal examine the determinants of growth and performance of public-sector banks during the second phase of economic reforms in India. They make certain workable suggestions to improve the banks' performance.

Employing the panel data models, Ms. Poornima B G and Prof. Y V Reddy examine the relationship between the capital structure determinants and financial leverage in automobile companies in India. Their study reveals that profitability, growth, and tangibility significantly influence the financial leverage.

The section on book reviews contains four items, written by subject experts in the relevant fields. The books reviewed pertain to strategic management, marketing, human resource management, and human resource development.

I express my gratitude to the eminent scholars and expert book-reviewer s for their precious contribution to the journal. Several experts have made available their time and expertise for assessing the articles received for publication by making critical comments and suggestions for improving their quality. They truly deserve my sincere thanks.

I owe a special word of thanks to Dr. Shobhit Kumar, Chairman, NICE Society; and Kunwar Shekhar Vijendra, Chancellor, Shobhit University, for their keen interest in this endeavour to promote, preserve and disseminate business research.