NICE Journal of Business
(ISSN: 0973-449X)
Shobhit Meerut

Editor’s Desk

It is a matter of great pleasure for me to place before you this issue of NICE Journal of Business (Volume 13, Number 1: January-June, 2018). With each issue of the journal, we bring to you the latest and authoritative insights into the dynamic and fascinating world of business.

This issue contains a panorama of research papers on topics of current interest in business and management. It contains eight research papers, one review article and five book-reviews, reflecting diverse interests in the vast field of business. These pertain to employment and employability of technical workforce, corporate social responsibility, and the firm’s financial performance, effectiveness of social ad campaigns, capital-budgeting decisions, consumer satisfaction with online shopping, human resource initiatives for persons with disabilities, customer satisfaction from general insurance products, workplace commitment among nurses in private and government hospitals, and influence of ‘country-of-origin’ image on consumer’s online purchase behaviour.

In the opening paper, Prof. Vikram Chadha and Dr. Heena Sachdeva examine the gigantic problem of employment and employability of the technical workforce of India’s ICT sector. They find that the technical workforce suffers from serious skill-gap, resulting in low employability. They also identify the major areas of skill-gap.

Prabhat Kumar Singh and Gargi Dangwal examine the impact of firms’ CSR disclosure practices on their financial performance, with special reference to the chemical industry in India. Their findings are interesting and have major policy implications.

Advertising has a persuasive, pervasive and powerful presence in our lives. Numerous social ad campaigns are often launched on TV. Dr. Amardeep Kaur Ahluwalia and Dr. Namrata Khairah examine certain social ad campaigns from the angle of the viewers’ liking. They have identified the major determinants of effective ads which are liked most by the viewers.

Customer satisfaction is a growing concern for general insurance companies in modern days. Prof. P.K. Singh and Sheetal Meena seek to assess the customer satisfaction with various factors affecting the purchase of general insurance policies and to determine the overall satisfaction of customers. They conclude that there is no association between the customers’ demographics and their satisfaction with the general insurance services.

Asim Sahore has sought to develop a decision model for capital-budgeting with the application of the SAW and the TOPSIS methods of the multi-criteria decision-making to choose the best investment alternative. He demostrates that both the methods of MCDM give identical results and rankings for selecting the best alternative for investment.

Shruti Jain examines the antecedents of consumer satisfaction with on line shopping in the city of Dehradun in north India. She finds direct impact of perceived benefits, optimism, self-efficacy, and the risk involved.

Prof. Shalini Garg studies the HR initiatives taken by selected companies including selection, training and development and transformation of the existing infrastructure to support persons with disabilities so as to promote an inclusive and accessible work culture.

A pressing problem faced by hospitals is the workplace commitment of their nurses. Akshita Saini and Dr. T.S. Tomar explore the extent of such commitment among the nurses working in government and private hospitals. They find that nursing in government hospitals have more commitment than their counterpart in private hospitals.

Lastly, Dr. Garima Gupta and Abhimanyu Verma present a critical review of recent research studies conducted in an interesting field – influence of country-of-origin image in on line consumers’ purchase behaviour and make out a case for conducting research in India in this important area of business.

The section on book-reviews contains five items, all written by experts in the relevant field. The books reviewed pertain to important areas of business, namely, Data Analytics, Internet of things, Leadership in Organisations, R Programming, and Innovation and Customer Choices.

I place on record my deep sense of gratitude to the eminent scholars and expert book-reviewers, for their valuable contribution.

Many experts spent their time and talent in reviewing the papers, by making critical comments and suggestions for improving their quality. I am indebted to all of them.

I express my gratitude to Dr. Shobhit Kumar, Chairman, NICE Society, and Kunwar Shekhar Vijendra, Chancellor, Prof. Amar P. Garg, Vice-Chancellor, of Shobhit University, Meerut, for their support to this academic endeavour intended to promote, preserve and disemminate business research. In fact, the journal was the brain-child of Kunwar Shekhar ji, when it was launched in early 2006.