NICE Journal of Business
(ISSN: 0973-449X)
Shobhit Meerut

About Shobhit Meerut

Shobhit Institute of Engineering and Technology, notified by the Government of India as a Deemed-to-be University, under Section 3 of the University Grants Commission Act, 1956, was envisaged and inspired by Babu Vijendra Kumar ji, an eminent agriculturist and social worker from Gangoh (Saharanpur) of U.P. It is a NAAC-accredited University that seeks to attain high-quality teaching, applied research, and human values. The University seeks to go beyond the established standards for nurturing technocrats and prospective managers who have a global vision and insight in their chosen field.

School of Business Studies

School of Business Studies (SBS) is an integral part of Shobhit Deemed University, Meerut. It has inherited the academic legacy of the NICE Management College (established in 1995), and together with autonomy in curriculum-designing and flexibility for foreign collaboration, through academic exchange, credit-transfer mechanism, and increased institution-industry interface. It offers MBA programme with several specialisations, including marketing, finance, human resource management, and production and operations management. It also offers M.Phil. and Ph.D. programmes in management.

NICE Journal of Business

NICE Journal of Business is a half-yearly journal, earlier published by NICE Management College, Meerut, and now brought out by the School of Business Studies, Shobhit University, Meerut. It provides a platform to research scholars, practising managers, and academicians in business management, commerce, economics, and allied fields, to present their research findings and share their views and experiences.

The Journal aims at disseminating research output and providing information about recent developments in the relevant fields, by way of research articles, book reviews, Ph.D. thesis abstracts, case studies, and bibliographies, on topics related to business and allied areas. It is listed in Cabell’s Management Directory (USA), and is included in EBSCO’s Database and in Ulrich’s Directory of Periodicals.

Original contributions received for publication in the Journal are subjected to a blind review, by experts in the relevant field.

Shobhit University holds the copyright of the articles and other material published in the NICE Journal of Business. No part of the journal may be reproduced or transmitted in any form, or by any means, electronic or mechanical, including photocopying, recording, or by information storage or retrieval system, without the prior permission of the Editor/ Publisher.