NICE Journal of Business
(ISSN: 0973-449X)
Shobhit Meerut

From the Editor’s Desk

I am delighted to place before you the present issue of NICE Journal of Business. The journal provides an outlet for researchers and scholars on business-related themes and topics. Each issue of the journal brings to you the latest and authoritative insights into the dynamic and fascinating world of business.

This issue contains research papers on topics of current interest in business and management. There are eight research papers reflecting diverse interests in the vast field of business. The research papers pertain to the major areas of marketing, finance, human resource management, and organisational behaviour. The deal with topics like, predicting the exit intentions of women employees, impact of trust and reviews on online purchase intentions, performance of the NVIX during the period of high market-volatility, influence of social media efficacy, perceived usefulness and ease of use on mobile app-based shopping, consumer attitudes towards digital marketing communications, measurement of service quality at public, private, and foreign banks, influence of quality of work-life on employee engagement in organizations.

The intention to exit an organisation, particularly among women employees, is a trending topic in human resource management research. In the opening paper, Dr. Sugandha Verma seeks to predict the exit intentions of women employees in commercial banks situated in Garhwal region of Uttarakhand state. The author seeks to do by measuring their work preferences. Her study has revealed highly-significant preferences for the plains as against the hills and for the education sector, against other sectors of employment. She did it by contacting 600 women employees of commercial banks, using the criteria of job location and sector of employment, respectively. These preferences show very strong exit intentions of the women employees.

Dr. Garima Gupta and Ms. Komal Singharia examine the impact of trust and reviews in affecting online purchase intentions in the context of the crisis, induced by COVID-19 pandemic. Based on the findings that revealed the moderating impact of the pandemic in influencing the relationship between the reviews and intentions to purchase online, the authors provide useful suggestions for online marketers to operate effectively in the current challenging period and emerge stronger in the future.

Dr. Harvinder Kaur attempts to find a strong linear relationship between the NSE India VIX (NVIX) and the Nifty realized volatility during the period of November 2019 to October 2020, a period of high volatility during which the COVID-19 pandemic unfolded. This suggests that the NVIX can potentially be used as a reliable predictor of the future market volatility under different volatility conditions. Such a possibility holds immense potential for investors as well as the stock exchange administrations.

Dr. Komal Nagar seeks to develop an integrated model on the perceived employability of university students, based on their multi-tasking behaviour with the social media. The study validates multi-tasking self-efficacy, ‘fear of missing out’ and the social media multi-tasking as predictors of students’ perceived employability that can be used for future studies in behavioural psychology and education.

Dr. Neeru Kapoor and Mr. Chandan Kumar Singh in their study, seek to gain a deeper understanding of the phenomenon of consumers’ mobile app-based shopping. They develop appropriate guidelines for marketers. They examine the role of demographic variables, perceived usefulness and the ease of use on mobile apps as the emerging shopping medium over the traditional brick-and-mortar shops.

Dr. Rekha and Dr. Gayatri seek to understand consumers’ attitude towards digital marketing communication in India’s passenger car market by examining its antecedents and consequences. The authors conducted a survey using a structured questionnaire, and collected data from 600 car buyers from Delhi. They concluded that digital media characteristics, product-specific communication, buyers’ personal characteristics, and the potential outcome were the antecedents and the usage intentions and actual usage the consequences of consumers’ attitude.

Dr. Rajesh Kumar, Dr. Rachna Srivastava and Prof. Sanjay Kumar Sinha examine the measures for improving the service quality in public, private and foreign banks. Their study was conducted in Delhi NCR area including four states of Haryana, Uttar Pradesh, Delhi and Rajasthan. The SERVQUAL scale was used to measure customers’ perception and expectations based on a questionnaire. They found that foreign banks were performing better as compared to private and public-sector banks.

Dr. Manisha Semwal, Prof. Atul Dhyani and Dr. Varsha PS find, in their study, that there is a need to develop more meaningful work that will contribute to the commitment and a greater personal boost for employee engagement. Although several researchers have long recognised the importance of the quality of work-life, yet the influence of quality of work-life on employees’ engagement is still under review. Their study focuses on the quality of work-life in the manufacturing sector and investigates the former’s association with employee engagement.

I place on record my gratitude to the eminent scholars for their valuable contribution to the quality of NICE Journal of Business.

Many experts devoted their time and talent in reviewing the papers by making critical comments and suggestions for improving their quality. I am deeply indebted to all of them.

I express my deep sense of gratitude to Dr. Shobhit Kumar, Chairman, NICE Society; Kunwar Shekhar Vijendra, Chancellor, Shobhit University, and Prof. Amar P. Garg, Vice-Chancellor, of Shobhit Institute of Engineering and Technology (Shobhit Deemed University), Meerut, for their support to this academic endeavour intended to promote, preserve and disseminate business research. In fact, the journal was the brain-child of Kunwar Shekhar ji, when it was launched in early 2006. Since the inception, he has taken keen interest in the growth of the journal.

D.P.S. VERMA
Editor